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Which of the following stages of the PLC is a period of slowdown in sales growth...



Which of the following stages of the PLC is a period of slowdown in sales growth because the product has achieved acceptance
Which of the following stages of the PLC is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyerse Select one: Introduction O Maturity O Decline Crowth
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Answer #1

The answer is (b) Maturity.

In the maturity phase the growth of the sales will slow down and the sales will reach the peak beyond which it can start to fall. This happens as the product has already reached widespread acceptance in the market, in relative terms.

(a) is wrong as there is not widespread acceptance as the product is introduced

(d) is wrong as it represent periods of strong growth

(c) is wrong as it represents a period where the growth is actually negative.

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