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Explain what to do to improve market share or competitive strength.

Explain what to do to improve market share or competitive strength.

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Answer #1

The better way to improve the market share and fight with competitor and strengthen your product is to diversify your business in multiple rounds of products as well as different regions.

One of the example, Like when Microsoft started his business the one and only product he has Windows and later on to sustain the market share and acquire the multiple clients they have diversified their business in multiple products or company they have acquired such as LinkedIn, Skype, Github etc.

Other strategies company follows to improve the market share

Market segmentation

Product diversify

Merger & Acquisition

Spin off- To create another company splitting from own company and holding the majority of ownership

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