Question

discuss the Diversification & flexibility strategy at Emirates NBD bank

Answer 1

Discuss the Diversification & flexibility strategy at Emirates NBD bank.

• The diversification and the flexibility of the strategic management perspectives, an organization need to have a big picture and detailed view of the environment, it operates.
• Both external and internal analyses of such an environment are therefore considered essential to formulate or adopt a strategy that brings out a firm's full potential.
• When two strong brands come together to utilize brand equity to attract consumers with investments from the business outside the previous NDB bank. Etihad is a big conglomerate globally and the NDB is a local brand with banking experience. The two give the consumers greater confidence to keep money with such banks enhancing their market share and thus the confidence in the institution driving a positive growth.
• The brands are diversified and thus the flexibility brought in by the two opposites have given it a great flexibility to the overall banks partners to make is sustainable and flexible for the same cause.
• Etihad Airways, one of the globally known airline companies from UAE in specific and the Middle East in general, has experienced how well-meaning plans can go wrong if not evaluated through its place in its industry and the wider lens of its macro environment as well. The partnership of the National Development Bank with the airliner has produced the ‘The Emirates NBD Bank’, the largest bank in UAE.
• Hence, managers need to understand the gravity that strategic decisions and practices have on a company's prosperity. The flexibility to be associated with a competent and strong brand is an added virtue to the brand and its operations.