Question

What factors should be considered when determining what commissions should be offered when you are planning an affiliate campaign? How do these differ for revenue sharing campaigns and CPA campaigns? What is the difference between a lifetime cookie and a lock-in cookie? How do you think lock-in cookies affect the commission levels offered by merchants? Think of an example of when you would need to build brand awareness? Drive response and sales? Create consumer demand? Satisfy consumer demand? Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?

Answer 1

1. A specified task performed by a user, which results in the affiliate being awarded commission. Actions include purchasing a product, signing up for a newsletter or filling in a form. While in revenue sharing campaign, the commission structure where the affiliate earns a percentage of a sale.

2. Cookies are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. Cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences or the contents of their electronic shopping carts.

4. Online advertising is able to drive instant sales and conversions. Unlike other advertising mediums, the consumer can go from advert to merchant in one easy click. Because of the connected nature of the Internet, online activities are highly trackable and measurable, which makes it possible to target adverts and to accurately track and gauge the efficacy of the advertising. Each display advert can be tracked for success.