1. What does it mean for a presentation to be audience-centered?
A. the presenter assumes what the audience wants to hear.
B. the presentation is centered on the topic.
C. the presenter lets the audience members ask questions at the end.
D. the presenter researches the audience's demographics, needs, motivations and characteristics.
2 You should spend as more time describing the problem in your presentation as you do explaining how to fix it.
A. True
B. False
3. It is not ok to vary typeface color or size in a slide presentation.
A. True
B. False
4. The presenter should read every word on each slide for emphasis.
A. True
B. False
5. You should acknowledge sources of data on slides.
A. True
B. False
Answer 1 : D. the presenter researches the audience's demographics, needs, motivations and characteristics.
Note : To make the presentation audience centered it is important for presenter to know what exactly the audience is interested in hearing, their likes, dislikes etc
Answer 2 : B. False
Note : Presentation must be to the point and not focusing more on describing the problem as there are chances audience will lose the interest.
Answer 3 : False
Note : In the slide presentation, color, font, size can be changes so as to make the presentation more attractive.
Answer 4 : False
Note : The presenter must not read each word from slide instead try to explain the concept in their own words by providing facts and example.
Answer 5 : True
Note : Sources used must be cited on the slides using the APA format.
1. What does it mean for a presentation to be audience-centered? A. the pre
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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