Consumers have more difficulty evaluating services than they do products; the difficulty results from the: Select...
Consumers have more difficulty evaluating services than they do products; the difficulty results from the: Select one: a. Inseparability of services from consumer b. Insignificance of services c. Intangibility of services d. Inflexibility of services
Homework Answers
Ans. (C). Intangibility of services. Services are such thing which we can not touch it or we can not taste it by touching it. Services are intangible i.e they can not be held, touched or seen before the purchase decision process. You can not taste it by touching it. Because services are performance or skill rather than an object. That is services are much more difficult for consumer to judge it.
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Consumers have more difficulty evaluating services than they do
products; the difficulty results from the: Select...
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How would a business benefit from being able to customize products more cheaply than its competitors? Services have the process of intangibility, heterogeneity, persishability, and simultaneity. Describe how manufacturing operations do not have these properties Why is it more difficult to reduce the outpu variability of a service than a manufacturing process? Describe the different view manufacturing operations under service-dominant logic as opposed to goods-dominant logic When successfully executed, how do the following strategies provide a competitive advantage? - cost...
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