Question

What challenges exist for Subway this level of growth in recent years? Why or why not?

Course: Strategic and Managerial Decision Making

Answer 1

Subway is known for its submarines sandwiches and quality salad across the global market. It is a USA based fast food business which has more than forty thousand stores across the globe. It is growing day by day with exclusive , franchise strategy and spending in multinational format of business growth.

It has many challenges in recent years, 1)

To source the inputs for cooking high quality sandwiches and other offerings. It must have a well established coordination with franchise owners.

2) Management of global competitiveness across the various company owned properties will also be a huge challenge.

3) How to go ahead as compared to the immediate competitors like KFC, Macdonald, Burger King, Pizza Hut , Domino's etc. It must have to revive its offerings as per the demand of the customers.

4) Promoting healthy as well as less fatty foods should be its business goals otherwise a huge no.of customers might switch to other brand.

5) Mangemnt of supply chain and logistics part will be crucial. It will be directly relates to store success as well as reducing the cost structure of its business.

6) It must have to give priorities to the complaints lodged by the customers. It is real challenge that how to satisfy the end consumers.

7) It must have adopt and reviewed its strategic orientation to its restaurant staff as they must be motivated and to be considered retained by any cost. It is also a real challenge.