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(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the...

(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the

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Document1 - Word Table Tools Tell me what you want to do.. Design Layout References Mailings Review View Design Layout Home I

Document1- Word Table Tools Tell me what you want to do. Design Layout Mailings Review View Home References Design Layout Ins

(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the scales use in case 12.2 due November 19th Identify the scales and data types( Pages 318-319) used in case 12.2 refer to table 8.1 where Nominal, Ordinal, Interval, and Ratio are defined (data types) and the actual scales are defined on pages 176-184. The value label should help you identify the different scales and data types. with each scale worth 1/3 of a point (noting that both Gender and Martial status are the same scale and data type and count for one answer) so that you have 15 scales that you are identifying Submission status Submission status No attempt Grading status Not graded Due date Thursday, June 13, 2019, 11:59 PM Time remaining 1 day 14 hours Last modified Comments (0) Submission comments du 7:01 AM
T Normal 1 No Spac Heading 2 Title Subbtle Subtle Heading T Paragraph Styles Font Codes Value labels Scales Question Description Under 10k, 10k to 100k, 100k to 500k, 500k to Imillion, Imillion and more Size of hometown or city 1,2,3,4,5 Nominal Male, Female Gender 0.1 Marital 0,1 Unmarried, Married Actual Number Number of people in family No labels 18 to 24, 25 to 34, 35 to 49, 50 to 64, 65 and 1,2,3,4,5 Age Category older Less than high school, High school diploma, Some college, College Degree, Postgraduate Degree 1,2,3,4,5 Education Category wards
A A Aa E-E , x A--A . E Times New R- 12 AaBbCcDc AaßbCcDc AaBbC AaßbCct AaB AaBbCcC AaßbCcDo A BIU .B T Normal 1 No Spac Heading 1 Heading 2 Title Subtitle Subtle Em ainter Font Paragraph Styles Income Category 1,2,3,4,5 Under S25k, $25k to $49K. $50k to $74k. $75k to $124k, $125k and more 1.2.3,4 Dwelling type Single family, multi-family, Condominium'townhouse, Mobile home I am worried about global warming Gasoline emissions 1,2.3,4.5,6,7 Very strongly disagree, Strongly Disagree. Disagree, Neither Disagree nor Agree, Agree, Strongly Agree, Very strongly agree contribute to global warming. We need to do something to slow global warming We should be looking for gasoline substitutes. Desirability: 1-seat 1.2.3.4.5,6.7 Very undesirable, Undesirable, Somewhat, wordu
Document1 - Word Table Tools Tell me what you want to do.. Design Layout References Mailings Review View Design Layout Home Insert AaBbCeDe AaBbCeDc AaBbC AaBbCcf AaB AaBbCcC AaBbCcDo AoßbCcDe A A Aa- A Times New R-12 Subtle Em Emphasis No Spac Subtitle 1 Normal Hoading 2 Title BIUX, xA- A Heading 1 mat Painter Styles Paragraph Font shoand Very undesirable, Undesirable, Somewhat, Neutral, Somewhat desirable, Desirable. Very desiral Desirability: 1-seat motorcycle runabout sport 1,2,3,4,5,6,7 2-seat runabout hatchback gasoline 4-seat economy diesel hybric economy gasoline Lifestyle: Novelist . Describes Does not describe me me perfectly t all. 1 7 Innovator Trendsetter Mainstreamer Classic s/mini-series Favorite television show 1,2,3,4,5,6,7 News/Documentary, Reality, Science type fiction, sports Classic pop & Rock, Country Tal Favorite Radio Genre 1,2,3,4,5,6 Business & Money, Music & Entertainment, Family & Parenting, Sports & Outdoors, Home & Garden, Cooking- Favorite magazine type 1.2.3,4,5,6,7,8 Food & wine Politics & Current Events Editorial, Business, Local news, National 1.2.3.4,5.6.7 Favorite Local newspaper section Never 1.7 times ner day, 3-4 times per day. 5+ times per day 0.1.2.3 nline blogs Use of content communities 703 AM de 9 F12 F1c FB # 7 5 4 3 Y T R E Q W K J H F S M N B V C
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ReportAnswer #1

Nominal: Nominal scale is also known as the category scale. The scale is used to label variables in distinct classification. There is no quantitative value or order. It is mutually exclusive categories with no overlapping. For example gender, political preference, where you live, etc.

Ordinal: Original refers to classifying data according to categories. It depicts the order of the variables and not the difference between the variables. For example rank as satisfied, very satisfied, unsatisfied, neutral, very unsatisfied.

Interval: Interval scale is where the order of variable is known and the difference between variables is also known. For example temperature, mean, median, etc.

Ratio: Ratio has all characteristics of an interval scale. It compares between tow variable for example number of students in grade 8 last year compared to grade 8 this year who passed with distinction.

Question

Scale

Size of hometown city

Nominal

Gender

Marital

Nominal

Number of people in the family

Nominal

Age Category

Nominal

Education category

Nominal

Income category

Nominal

Dwelling type

Nominal

I am worried about global warming (refers to the entire group)

Ordinal

Desirability 1 seat motorcycle (entire group)

Ordinal

Lifestyle novelist, innovator, trendsetter (entire group)

Ordinal

Favorite television show

Ordinal

Favorite magazine type

Ordinal

Favorite local newspaper

Ordinal

Use of online blogs (group)

Intervals

Use of social network sites (group)

Intervals

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