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(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the...

(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the

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Document1 - Word Table Tools Tell me what you want to do.. Design Layout References Mailings Review View Design Layout Home I

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(8wk) MGMT-6155-A01) Strategies for Marketing R...3. Designing the Sample and Research Methodology e November... Identify the scales use in case 12.2 due November 19th Identify the scales and data types( Pages 318-319) used in case 12.2 refer to table 8.1 where Nominal, Ordinal, Interval, and Ratio are defined (data types) and the actual scales are defined on pages 176-184. The value label should help you identify the different scales and data types. with each scale worth 1/3 of a point (noting that both Gender and Martial status are the same scale and data type and count for one answer) so that you have 15 scales that you are identifying Submission status Submission status No attempt Grading status Not graded Due date Thursday, June 13, 2019, 11:59 PM Time remaining 1 day 14 hours Last modified Comments (0) Submission comments du 7:01 AM
T Normal 1 No Spac Heading 2 Title Subbtle Subtle Heading T Paragraph Styles Font Codes Value labels Scales Question Description Under 10k, 10k to 100k, 100k to 500k, 500k to Imillion, Imillion and more Size of hometown or city 1,2,3,4,5 Nominal Male, Female Gender 0.1 Marital 0,1 Unmarried, Married Actual Number Number of people in family No labels 18 to 24, 25 to 34, 35 to 49, 50 to 64, 65 and 1,2,3,4,5 Age Category older Less than high school, High school diploma, Some college, College Degree, Postgraduate Degree 1,2,3,4,5 Education Category wards
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ReportAnswer #1

Nominal: Nominal scale is also known as the category scale. The scale is used to label variables in distinct classification. There is no quantitative value or order. It is mutually exclusive categories with no overlapping. For example gender, political preference, where you live, etc.

Ordinal: Original refers to classifying data according to categories. It depicts the order of the variables and not the difference between the variables. For example rank as satisfied, very satisfied, unsatisfied, neutral, very unsatisfied.

Interval: Interval scale is where the order of variable is known and the difference between variables is also known. For example temperature, mean, median, etc.

Ratio: Ratio has all characteristics of an interval scale. It compares between tow variable for example number of students in grade 8 last year compared to grade 8 this year who passed with distinction.

Question

Scale

Size of hometown city

Nominal

Gender

Marital

Nominal

Number of people in the family

Nominal

Age Category

Nominal

Education category

Nominal

Income category

Nominal

Dwelling type

Nominal

I am worried about global warming (refers to the entire group)

Ordinal

Desirability 1 seat motorcycle (entire group)

Ordinal

Lifestyle novelist, innovator, trendsetter (entire group)

Ordinal

Favorite television show

Ordinal

Favorite magazine type

Ordinal

Favorite local newspaper

Ordinal

Use of online blogs (group)

Intervals

Use of social network sites (group)

Intervals

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