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Which of the following tools is used to analyze the industry attractiveness in the credit application...

Which of the following tools is used to analyze the industry attractiveness in the credit application process?

1. Management analysis

2. PESTEL analysis

3. SWOT analysis

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Answer #1

Following tool is used to analyse the industry attractiveness in the credit application process:

PESTEL Analysis:

The PESTLE tool provides the key Factors to focus on what is important within the macro environment. PESTLE analysis focus on following SIX factors such as: Political, economic, social, technological, environmental and legal.

Politics gives details about the role of government in the industry. economics refers to economic growth rates, exchange rates, business cycles .social refers to changing cultures and demographics. Technological cultures include innovations such as the internet or self-service. Environmental stands for green issues such as pollution and waste, and legal embraces legislation constraints such as health and safety.

Management and SWOT analysis is rather used to understand micro envioronment.

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