Question

" Which of the following types of payments are usually received by an exporter as an ongoing payment calculated as a percentage of the license holder's sales? A) Subsidies B) Direct investments C) Flat fees D) Agent fees E) Royalties 8) 7) Which statement is true regarding independent agents? A) They usually specialize in a particular product. -B) They represent one firm at a time. C) They act as sales representatives. D) They are usually based at domestic offices E) They do not monitor or address customer satisfaction 8) Which of the following buys products in foreign markets and then sells them for resale in its home country? A) Direct foreign investor B) Exporter C) Importer D) Multinational firm E) International firm 9) 9) When conducting a SWOT analysis of an organization, which question can help management brainstorm for the opportunities section of the analysis? A) What external changes present interesting possibilities? B) What aspect of the organization's vision can be altered? C) What necessary skills do the organization's employees currently lack? D) What does the organization offer that makes it stand out from other organizations? E) What external economic forces can affect the organization's bottom line? 10) 10) Which of the following BEST describes a business strategy A) A strategy at the business unit or product line level that focuses on improving a firm's competitive position B) A strategy for determining the firm's overall attitude toward growth and the way it will manage its businesses or product lines C) A strategy that integrates an organization's marketing goals into a cohesive whole by focusing on the ideal product mix to achieve maximum profit potential D) A strategy that assists first line managers in making day-to-day decisions about motivating employees E) A strategy by which managers in specific areas decide how best to achieve corporate goals through productivity 11) 11) When the finance department has a goal of a 3 percent increase in return on investment in three years, what type of goal is the organization setting? A) A long-term goal B) A short-term goal C) A tactical goal D) An intermediate goal E) An organizational goal

Answer 1

6) Answer is E) Royalties

A royalty is a payment made by one party (the licensee or franchisee) to another that owns a particular asset (the licensor or franchisor), for the right to ongoing use of that asset.

7) Answer is C) they act as sales representatives

8) Answer is C) Importer

9) Answer is A) what external changes present interesting possibilites.

10) Answer is A) A strategy at the business unit or product line level that focuses on improving a firm's competitive problem

11) Answer is A) A long-term goal (more than 12 months is long term)