Question

Which of the following methods involves calculating an average beta for comparable firms and using that...

Which of the following methods involves calculating an average beta for comparable firms and using that beta to determine a project's beta?

                a.            Risk premium method

                b.            Pure play method

                c.             Accounting beta method

                d.            CAPM method

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Answer #1

b.  Pure play method:-

Pure play method is an approach used to estimate beta coefficient of a company whose stock is not publically traded. It involves finding beta coefficient of a pure play, a public listed company having single business focus; unlevering it and then relevering it at the first company's capital structure to find the beta coefficient.

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