Question

Why are media relations important to health care marketers/communicators? How can we leverage those opportunities to meet our strategic goals?

Answer 1

Mass media play an important role in the shaping of public opinion. It gives awareness, educate, support, promote and supplement about health.

The mass media helps health workers expand their audience reach, which is crucial considering the fact that face-to-face channels of communication often require too many human resources and reach only a small number of people in large, underserved rural areas. The mass media provides an important link between the rural residents and vital health information.

The mass media, in the form of the radio and television, are an effective way to persuade target audiences to adopt new behaviors, or to remind them of critical information. Besides informing the public about new diseases and where to seek help