please see the answer in attachment for part A
In above answer Advertising cost of project b is beared by supplier , and common cost of project a and b are considered as fixed cost
Part (b) as per the evaluation of part (a) answer we see that fixed cost of project A is $925 , where as for project B is $ 125 ,
which shows that if no sales are there then project A will have to bear loss of $ 925 of fixed cost and project B is $125 ,
so we should select the project which has less fixed cost , in this case we should select project B which has $125 ,
If we see the contribution margin per unit then project A has $1.15 and project B has $1.875 , so project B should be selected for Better Gross margin
As we have to earn $ 10000 , we should select project which has higher gross margin per unit and less fixed
So project B has both higher contribution margin and less fixed cost so we should select project B
Every project selected in multiple factors first we see , fixed cost while selecting the project , in this case we have used the common cost beared by both project A & B as fixed cost , if these cost are variable cost then the answer might change as variable cost totally depends on number of unit sold ,.
3. A small school desires to earn $10,000 for a new playground. They are considering the...
JOHNSON & JOHNSON AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF EARNINGS (Dollars and Shares in Millions Except Per Share Amounts) (Note 1)* 2016 71,890 21,789 50.101 20,067 9.143 29 Sales to customers Cost of products sold Gross profit Selling, marketing and administrative expenses Research and development expense In-process research and development Interest income Interest expense, net of portion capitalized (Note 4) Other (income) expense, net Restructuring (Note 22) Eamings before provision for taxes on income Provision for taxes on income (Note 8)...