HomeworkLib
Question

Question 11 (1 point) For a consumer products marketer who is selling to a reseller, which of the following statements regarding reseller needs is MOST LIKELY correct? Resellers rarely seek promotional support from a marketer since most resellers prefer to do their own promotion and not be restricted by what a product marketer may want in exchange for offering promotional support. Resellers are not very concerned about a products package since they know they have little input in how it will be created Selling to a reseller requires marketers use the same marketing skill they use when selling to their final customers. When selling products to the person making the buying decisions for a reseller the marketer must make sure the buyer personally likes the product for her or his own use.
business   economics   
0 0
Add a comment Improve this question Transcribed image text
Next > < Previous
Sort answers by oldest

Homework Answers

Answer #1

Answer : 11) The answer is option B.

Because marketers sells the consumer product to resellers. Resellers sells the same product after purchasing from marketers. So, financially resellers contributes in that product package through purchasing the products from marketers. Now it is clear that resellers has no very concern about the product's package. Therefore, option B is correct.

0 0
Add a comment
Know the answer?
Add Answer to:
Question 11 (1 point) For a consumer products marketer who is selling to a reseller, which...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions

  • Question 19 (1 point) A marketer is considering selling its products through large office supply retailers....

    Question 19 (1 point) A marketer is considering selling its products through large office supply retailers. The marketer anticipates the product will sell to these retailers for $12. The marketer's cost for producing the product is $9. For this situation the markup-on- cost is: 33.3% 133.3% 75% 30%

  • QUESTION 11 With regard to business products, which of the following statements is true of major...

    QUESTION 11 With regard to business products, which of the following statements is true of major equipment? a. It is generally marketed by local industrial distributors. b. It is sold through a longer distribution channel than accessory equipment. c. It is less expensive and shorter-lived than accessory equipment. d. It is often custom designed for each customer according to requirements. 4 points    QUESTION 12 Joshua is a millionaire, and he manages several successful companies. He usually interacts with people...

  • question 1 Which of the following is an example of a bottom-up technique for developing promotional...

    question 1 Which of the following is an example of a bottom-up technique for developing promotional budgets? the objective-task method the percentage-of-sales method the competitive-parity method the pull-push method the AIDA method Question 2 In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message. looping decoding feedback encoding translating Question 3 An office supply store that pays a discounted price when it orders more than 12 metal...

  • ________ individuals attempt to control situations, including the thoughts and actions of others. Question 1 options:...

    ________ individuals attempt to control situations, including the thoughts and actions of others. Question 1 options: A) Analytical B) Responsive C) Versatile D) Expressive E) Assertive Save Question 2 (1 point) Ken likes to see the big picture when salespeople present to him. He finds it enjoyable to know a little about them and their families. He takes his work very seriously, and the company's overall success, as well as his own personal success, are very important to him. Ken...

  • Need help answering marketing questions. Which statement best defines a market? -   organizations with products that...

    Need help answering marketing questions. Which statement best defines a market? -   organizations with products that satisfy people’s needs and wants. -   people with a need and a want for a product. -   people with the desire and ability to buy a product. -   People with the desire and the need for a product. 2. The Detroit Institute of Art (DIA) creates a series of ads featuring upcoming exhibits. Frank, after seeing the ads, spent several days at the DIA...

  • Can you answer only question 5and 6 Questions: 1. How could the promotion of UK Hoover...

    Can you answer only question 5and 6 Questions: 1. How could the promotion of UK Hoover have been better designed? Be as specific as you can. 2. Given the fiasco that did occur, how do you think Maytag should have responded? 3. Comment on the following statement: “Firing the three top executives of UK Hoover is unconscionable. It smacks of a vendetta against European managers by an American parent. After all, their only ‘crime’ was a promotion that was too...

  • Sandvik Steel, a company selling into many international markets, provides a good illustration of how Internet...

    Sandvik Steel, a company selling into many international markets, provides a good illustration of how Internet revenue contribution can be used to set objectives for different geographical markets. When dot‐com mania was at its height, so‐called old economy companies, such as Sweden’s Sandvik, tended to be overshadowed as the brash new online stars took the limelight. But now that the collapse of Internet and other technology stocks has injected a harsh dose of reality into the stock market and business...

  • Case 11-3: Carmichael Corporation Discussion Questions: What impact will Brisson’s decision to manufacture MS-7 have on...

    Case 11-3: Carmichael Corporation Discussion Questions: What impact will Brisson’s decision to manufacture MS-7 have on the cost structure of Stimgro for Carmichael? Should Amanda Tellford do anything at this stage? What alternatives are open to Amanda Tellford? What are the advantages and disadvantages of each alternative? What is the cost structure for Stimgro and the margin? Since Stimgro is very profitable, with a good margin, why does it matter if the cost of MS-7 increases? Main Question: As Amanda...

  • Have you noticed how many new flavors of Oreo cookies now exist at your favorite store?...

    Have you noticed how many new flavors of Oreo cookies now exist at your favorite store? While reviewing viral videos and social media sites, Oreo comes up with new and unique ways to experiment with eating its cookie. Ultimately, this type of promotion helps them personally sell its new products. Consider what you have learned about Oreo from this case study and how it has developed a new Snack Hack social media campaign along with a Vine content area with...

  • 2) compute contribution margin for each channel 3) compute break even point (in terms of number...

    2) compute contribution margin for each channel 3) compute break even point (in terms of number of orders and dollars) for each distribution channel (HINT  - Fixed costs are all trade show expenses.  Use depreciation for the booth as a fixed cost.  The booth cost should be considered an investment not a fixed cost) 4) Calculate the number of orders at a target profit of $100,000 5) Calculate the profitability for both the low and high order estimates We were...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT