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How does Coombs's Situational Crisis Communication Theory (SCCT) apply to the case of Planned Parenthood and the Susan G. Komen Foundation? (The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the largest and best-funded breast cancer organization in the United States.  Komen was once one of the most trusted non-profit organizations in America. Komen's 2012 decision to discontinue funding for Planned Parenthood was controversial and brief, attracting widespread media attention and a significant decline in donations and participation at fundraising events. Komen almost immediately reversed its decision and resumed its funding of breast cancer screening and other programs at various Planned Parenthood locations. The organization has also been criticized for executive pay raises, administrative costs, affiliations with certain sponsors and claims that it used misleading statistics in advertising. In six years from 2011 to 2017 revenue declined by about 80% and a number of state chapters closed

Answer 1

Answer: Coomb's situational crisis communication Theory (SCCT) planned parenthood apply to the case of and susan G. komen Foundation : Summasy of the case: Susan G. komen is a non profit organisation which has millions of supporters all around the globe. Their mission was to saves lives by providing quality care to patients suffering from breast cancer when susan Gekomen, fondation made an. announcement Stating that it dismissed grants for planned parenthood. This action created agreate negative impact on its reputation from the public. forthermore, public reviews, comments and aganist this action on social media vedios posted

had completely devatted the company's image and seputation the susan G. komen offered looking at the crisis situation an apology and provided more grants that ever it did before, but the strategy was implemented too late that all the codeos , comments and deviews have already demolished the companys reputation. Applying of Secti Onisis : stoppage of find for plamed parenthood · Oni sis History : first time : crisis Responsibility: • victime cluster: Have to apologize to the public and continue to fund plamed parenthood preventable clustes: should be more active in responding to social media to stop bigger hit

crisis gesponse strategy: • made apologies Terminated the board of directors and • Reconsidered funding for planned Parenthood. •prior Reputation Highly reputable being a non profit service-oriented institution is highly damaged due to organisation seputation the existence of redios , comments and reviews posted by public is social media - 0 -