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Music stars Beyoncé and Jay-Z named their newborn daughter Blue Ivy and then rushed to trademark...

Music stars Beyoncé and Jay-Z named their newborn daughter Blue Ivy and then rushed to trademark the name, because they planned to use it in commerce. Their application was denied because a wedding planner in Massachusetts was already using “Blue Ivy” as the name of her business. Is this the correct outcome? Should people have priority in protecting personal names? Should a small business have priority over what would surely have been a much larger, more profitable use of this name?
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Answer → A couple wants to koop ahame for Their new bom claughter and wants to treadmourk of → Their application gets rejecteBut cannot libe for commerical purpose aust is foede manked a lovedy. @ * The use of the same name leads - to trade mark infr

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