| Ans. 1 | KELLIOGG COMPANY | ||||
| Comparative Income Statements | |||||
| (in millions) | |||||
| YEAR 1 | YEAR 2 | ||||
| Amount | % | Amount | % | ||
| Sales | $14,792 | 100.0% | $14,580 | 100.0% | |
| Cost of goods sold | -$8,689 | -58.7% | -$9,517 | -65.3% | |
| Gross profit | $6,103 | 41.3% | $5,063 | 34.7% | |
| Selling and administrative expenses | -$3,266 | -22.1% | -$4,039 | -27.7% | |
| Operating income | $2,837 | 19.2% | $1,024 | 7.0% | |
| *In a common size income statement, all percentages are calculated on the basis of sales. | |||||
| Amount in percentage for Year 1 = Particular amount of Year 1 / Sales of Year 1 * 100 | |||||
| Amount in percentage for Year 2 = Particular amount of Year 2 / Sales of Year 2 * 100 | |||||
| Ans. 2 | This vertical analysis indicates that the gross profit as percentage of sales is decreasing by | ||||
| 6.6% (i.e. 41.3% - 34.7%) from year 1 to year 2. | |||||
| Just as operating income is also decreasing by 12.2% (i.e. 19.2% - 7%) in year 2 from year 1. | |||||
| Therefore, we can say that the company is not performing well in comparison to previous year (1). | |||||
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