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Spring Time, a maker of air fresheners, bought advertising space on a billboard near a busy sidewalk. On the first day the ad was up, 9,100 people, some in cars and some on foot, passed the billboard. On average they passed it 2.3 times. Over the month the billboard will be devoted to Spring Time it is expected to deliver a total of 443,000 impressions at a cost of $8,300. During the same month Spring Time is also investing in 30 daily TV spots on home improvement cable shows at a total cost of $15,000 and are expected to deliver 252,000 impressions. For the billboard only, what are the total impressions for the first day?

math   Statistics-And-Probability   
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Answer #1

The total impressions for the first day = Number of People passed from the billboard (Car/Foot) x Average Number of times they passed

Therefore the Total Impressions for the first day = 9100 x 2.3 = 20930 Impressions

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