Question

One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute​ (higher ratings indicate higher​ performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the​ brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely​ choose?

                                                                                                                                                                                                                                                                                                                                                                                          

	Importance	Alternative Brands
Attributes	Weight	A	B	C
Screen size	0.30.3	55	77	55
Price	0.10.1	77	55	55
Operating System	0.40.4	33	33	55
Apps available	0.20.2	33	33	44

Fill in the table below. ​(Round to one decimal​ place.)

Brand	Score
A

Answer 1

ANSWER

Customers likely to choose brand "C" since it has more score.

Brand	Score
A	44
B	48.4
C	52.8

	Importance	Alternative Brands
Attributes	Weight	A	A's Score	B	B's Score	C	C's Score
Screen size	0.3	55	16.5	77	23.1	55	16.5
Price	0.1	77	7.7	55	5.5	55	5.5
Operating System	0.4	33	13.2	33	13.2	55	22
Apps available	0.2	33	6.6	33	6.6	44	8.8
			44		48.4		52.8