Question

create a theoretical framework on Abraham Maslow as it relates to the impact of branding on consumer behavior

Answer 1

In his book theory of human anotiva theory of human anotivation (1943) Abraham Madow identified sive basic human ro and ranked them in hierarchial order. meads are - Athysiological needs. at the lowest level we have needs which are very much needed for our susiral ana these needs are - good, air, water, sleep, haring sex, etc. # COM safety needs In this second level we have needs to make us feel safe and security in every part of our life. These needs include- job security, Sinancial security etc.

#Belongingness and love needs The third level of hierarchy says that after the caphysiological and (6) Safety needs get satisfied what they need is love) and acceptance from their social carcle. They needs to feel accepted, important in the eyes of their loved ones. So, these needs include family, - need to have relationships (in the foron of family and siends).

Hesteem needs These needs were categorized by mmason on two Soros (@) Esteem for me self cachievement) (6) Need for recognition respect from others (status) # Self Actualization reeds At the top of the hierarchial order is the needs to utilize one's full potential to become the best version of homself /herself. Its the need to realize one's sull potential, a phase to strive for one's own satisfaction and becoming whatever helslae is capable

Therefore using the Out he using this theory we can easily sigure our our potential customer's Dychological needs and motivation. Hence, the message gets successfully conveyed to their target audience whether he/she is in the lower on higher Strata of human needs. So by stesporting this we mean that branding is done according to the specific needs one set of customers has. Hency branding infhences particular customers in a particular level of hierarchy hence prouding information, goods and serices which are most relevant to their needs and motivation.