Question

what three broad categories of consumer activity do marketers and researcher study in consumer behavior

e bread categories svhal of comsumes activity do masketes and Lesez chez Study in consumes behavior?

Answer 1

what three broad categories of consumer activity do marketers and researcher study in consumer behavior

Answer :

Three broad categories of consumer activity are as under :

1. Routine Purchase behavior :

A consumer is supposed to repeat its purchasing behavior for its routine and day to day use commodities and it is almost repeated every month in any circumstances. The quantity may vary from month to month but the list of items is the same for the same consumer. This repetition of purchase gives marketers and researchers to study the behavior , in order to see the scope of improvise and work on the given commodities . For a common salaried person , his list of requirement is almost fixed and he has to buy it , every month. Because of his limited inflow of money , he doesn’t go for a bulk purchases and goes for it , every month.

It may be the Toiletories , Kitchen requirement , Vegetables, milk, cosmetics etc.

2. Socializing , media and friends:

Consumer , now a days are very much attached to the media , social network and friends and anything discussed among friends and social media , becomes the talk of the town. Marketers and Researchers study this behavior and come to know the kind of commodities in which the consumer is Interested in. Generally, a consumer is interested in a deal for low cost or on discount at the year end and it is known to him through social media , or friends .

The stuff may be Electronic goods, Kitchen utensils, sportswear , Readymade clothes etc

3. Purchasing Power :

Purchasing power plays a key role in deciding the consumer behavior. Every consumer has a limited purchasing power and he follows it , properly as anything bought over and above the purchasing power will land him in a difficult situation. Consumers may have varying purchasing power and it has a limitation for most of the consumers and this tendency , gives an insight to the marketers and researchers to study this pattern of behavior of the customer. This study of eligible consumers can be used by the marketers and researchers to work out a plan . They may work out different strategies for different capacity consumers and can create the market conditions for purchases.

Hence, some of the major three categories of consumers activity , as discussed above, are studied by Marketers and Researchers to judge the consumer behavior . However, there may be other consumer activities also.