Question

You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area. Sunny Manor recently finished a major renovation, updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services, and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment. After working in care coordination and admissions for the past several years, you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community. The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.

for this task, develop a summary marketing proposal on the above scenario that includes the following elements include references. This should be in your owns word 350 word count explaining this question.

4.Provide details on how ongoing research into the community will help Sunny Manor stay ahead of the competition and well connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector. A well-structured marketing proposal is necessary for growing any type of business and ensuring the community receives quality service.

Answer 1

Marketing proposal is a written offer from the seller to the prospective buyer . It is a highly important selling tool for small consultants and agencies . It includes the company's experience and capabilities .

Here in this case ,I am appointed to make a marketing proposal in order to attract more elder adults to Sunny manor.

Before you make a marketing proposal keep in mind the following points :-

1. Target market - analyse the target whom you have to attract to your business ,without knowing your target you can't succeed .

2. Position statement - providing a brief and order wise explanation of your services

3. Value - the values to be maintained during your services

4. Goals - stating the goals

5. Pricing strategies - determining the criteria for pricing the services

6. SWOT analysis - analysis of strength ,weakness , opportunities and threatening

7. Budget and planning - making plan for implementation of services and proper use of budget available .

Marketing proposal should be written in a proper way including these components :-

- Prepare a mission statement = in this case the mission is to attract more and more older people towards Sunny manor by having strong relationship with the discharge staff and physicians of new hospital .

- List and describe the target = in this case the target is the older people who are discharged from the new hospital .

- Describe the services = services which will be provided to the older adults on the basis of there needs . The quality and accessibility have to be described in this portion . Before enlisting the services ,have a thorough study of the needs of the older people this will help to develop more creative and attractive services.

- Spell out marketing and promotional strategies = explain about the plan and strategies to be followed in order to provide a patient centered quality care to the older adults .

- Identify and understand the competition = before initiation of the services ,have a analysis of the nearby other organization which can be a competition to you and do the needful changes or amendments in the services ,so,that it is different from the services provided by the other organization and more attractive and creative at a cheap cost .

- Establish the marketing goals = describe the goals to be attained by the implementation of the services ,in this case it is to provide quality care services to the older adults and to increase the number of older population in Sunny manor .

- Monitor the results = to monitor the results have a small pilot study of the whole plan and evaluate the findings and do the further changes as necessary if found less successful .