Question

I need someone to help me out with homework in develop marketing strategies please. By answering the following numbered questions in social marketing to complete it. Please!!!

Focus: To increase adult immunization rate in the state of New Hampshire, using the parent as the target audience.

Questions:

1. Product: Creating the product platform

2. Core Product: What is the major perceived benefit your target audience wants from performing the behavior that you will highlight?

3. Actual Product: What, if any, tangible goods and services will you be offering and/or promoting?

4. Augmented Product: Are there any additional tangible goods or services that would assist your target audience in performing the behavior?

5. Price: Fees and monetary and nonmonetary incentives and disincentives

6. If you will be including tangible goods and services in your campaign, what, if anything, will the target audience have to pay for them (e.g., cost of native plants, life vests)?

7. Describe any monetary incentives for your target audience (e.g., coupons, rebates).

8. Describe any monetary disincentives you will highlight.

9. Describe any nonmonetary incentives.

10. Describe any nonmonetary disincentives.

11. Place: Develop the place strategy: As you determine each of the following, look for ways to make locations closer and more appealing, to extend hours, and to be there at the point of decision-making.

12. Where will you encourage and support your target audience to perform the desired behavior, and when?

13. Where and when will the target audience acquire any related tangible goods?

14. Where and when will the target audience acquire any associated services?

15. Are there any groups or individuals in the distribution channel that you will target to support efforts?

16. Promotion: Decide on messages, messengers, creative strategies, and communication channels.

17. Messages: What key messages do you want your campaign to communicate to target audiences?

18. Messengers: Who will deliver the messages and/or be the perceived sponsor?

19. Creative Strategies: Summarize, describe, or highlight elements such as logos, taglines, copy, visuals, colors, script, actors, scenes, and sounds in broadcast media.

20. Communication Channels: Where will your messages appear?

Answer 1

ANSWER:

1)  A product platform is a set of common elements like underlying technical components, parts or technology that are shared across a range of the company’s products. Also, new derivative products can be developed and launched by the company based on a common product platform.

ADVANTAGES

A) Increased speed in developing new products

b. Manufacturing can be flexibly adjusted to create new products

c. Reduced development costs

d. Ability to upgrade products easily

e. Reduce testing on new products as common components are used

Product platform for immunization.

A brand of vaccines for eg XXX can use the common product platform for all types of vaccines like DPT,Measles,HepB. The pltform can consist of 100%effectiveness, minimal side effects etc.

2. CORE PRODUCT:

Major percieved benefits of immunizing your child are:

• Immunizations can save your child’s life.
• Immunization protects others you care about.
• Vaccination is very safe and effective.
• Immunizations can save your family time and money

3. ACTUAL PRODUCT: The actual product is the product features and its design. Products typically have lots of features but very few actual benefits (core benefits) to the customer.

EG : BRAND XXX manufcutres a vaccine for DPT with following combinations:

Easy-4 Diphtheria toxoid 30 IU, pertussis toxoid 4 IU, tetanus toxoid 60 IU, Haemophilus influenzae type b polysaccharide conjugated 10 mcg.

4: AUGMENTED PRODUCT: The augmented product is any non-physical parts of the product. Typically, the augmented product includes such things as warranty and customer service. The augmented product can be an important way to tailor your product to meet the needs of specific customers.

Eg: The Brand XXX provides 1year of free consultation of the Doctor to the children are immunized by the xxx vaccines.

THANK YOU