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WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to...

WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to sell its services in different nations with substantial differences in consumer preferences and where cost pressures are not too intense. Which of the following strategies should WKL Entertainment Inc. managers pursue? a. International b. Transnational c. Global standardization d. Localization e. Multinational

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The correct answer is option d i.e. Localization is the strategy that WKL Entertainment shall pursue

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