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The Big Box Discount Store has very large parking lots at all of their locations. Often...

The Big Box Discount Store has very large parking lots at all of their locations. Often people traveling in RVs and travel trailers will stop to shop and then will stay overnight. Big Box has allowed this use of their parking lots as long as the “campers” park away from the store entrance and do not interfere with the ability of daily shoppers to come and go. Big Box’s public relations firm, decided that this provided a great “PR” opportunity. They and Big Box funded Yasmine and Gilroy’s trip across America. Yasmine and Gilroy write a blog about their travels across America, including their stays at Big Box. There is no disclosure on their blog that their expenses are covered by the public relations firm that works for Big Box. The blog stories are always upbeat and present Big Box in a very favorable light. Do you feel that there is an ethical issue here with what the bloggers do? Which of the AMA ethical values appear to be compromised by Big Box and the bloggers. Read the AMA ethics information in chapter one.

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Yes, there is an ethical issue with what the bloggers do. Here, bloggers write content that puts the Big Box in positive light and it makes to change the perception of people and brand positioning takes place. But, the bloggers hide the fact that there expenses are funded by the partner firm of Blue Box. It deceives the consumers and followers and they dont get all the information while building their independent opinion about the Blue box as they are reading the paid blog. So, it creates an ethical issue regarding what is being done by the bloggers whose expenses are paid, but hidden from the readers It is the honesty as an ethical value that is compromised. Here, bloggers have hidden the fact, while singing praises about the Blue Box. All these praises may be true, but readers and consumers must know that the bloggers are being sponsored by the Blue Box partner company. It is a compromise of the honesty. Besides, it removes the opportunity to praise the other very good brands also. It means that exhaustive information is not being provided to the readers. Rather, it is the selective blogging being done by the bloggers. It is case of compromise with the honesty part of ethical conduct. Up to certain extent, it is the fairness also that is compromised, as all brands are not give the adequate opportunity and consumers cannot compare on the basis of blog inputs.thank you......

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