Question

Discuss the “key” spots in the decision process (for both the vacation and gasoline) where marketers could influence buyer behaviour. Which spots are most important? What is the best way to get the consumer’s attention and exert influence?

1. Vacation purchase 2. Gasoline (fuel) for car Detail each step in the consumer decision process for a "typical” buyer. For example, explain how a person "becomes aware" of the want/need. Next, discuss the typical information search a buyer goes through. Carry this approach through each step after discussing your experiences.

Answer 1

The key spots in the decision process, in case of vacation (option) and gasoline (brand), where the marketers could influence buyer behavior are:

a) Various brands available and vacation options available in the market.

b) The respective pros and cons of the various brands and options.

c) The brand and option which is coming above the others.

d) The brand and option which is mostly opted and preferred by the customers.

e) The economical brands and vacation options which are available to the customer in the market.

The spots which can be influenced by marketers and are the important one are:

1) Various brands available and vacation options available.

2) The benefits and weaknesses of each brand and option.

The best ways to get the consumer’s attention and exert influence are:

i) Advertising: The marketers of various brands and providers of various vacation options advertise their products through hoardings and advertisement in various publications.

ii) Online availability: The products information is made available on nets and online places.

iii) Door to door: The marketers sent their volunteers door to door and made available to the customers directly and have their views.

iv) Media advertisements: The luxurious options of vacation are advertised through the various expensive Medias like short-screens (TV), movie places, etc.

======================