Question

How can Ikea continue long-term to market its wares to people with a low mental age around The World? Can the company remaim true to its original mission, culture and mass appeal through so many complex changes?

Answer 1

CASE BRIEF:

The Ikea continue the long -term to market its wares to people with a low mental age around the world is as follows:

1.The role of the market and its relation to the business tents of a company define its global business strategy.

2.And which is chiefly companies people of low mental age.

3.Who want to buy their first homes or rent their properties.

4.The low mental age signifies the importance of the market segment. Young and affirmative in its aspirations.

5.The company's original mission statement is to offer affordable,standardized furniture products though a distribution network comprising company owned as well as franchisee stores.

6.But going beyond these operational matters, the dynamics of the target market have changed.

7.So, IK has juxtaposed its global policies,adopting cultural motives as the driver of its growth.

THE COMPANY SHOWS THE ORIGINAL MISSION:

1.The young consumers are enticed to the company's market place-its stores not just on the pretext of buying affordable,high quality furniture.

2.The company should continue to expand its shopping experience portfollo by offering innovative services like signature foods though self-service restaurants, child-care centers.

3.In other words, the share of the revenue pie from value-added services should increases.

4.Going by the success of its innovative cultural communications initiatives,the company should look, forward to conceptualizing culture bound promotion program to relate its production to its consumer.

5.To conclude, the above initiatives need not compromise the growth objectives of the company .

6.rather,the complex changes in the business environment help catalyze resources to achieve the mission of the company