Question

Pro Activo me View Insert Page Layout References Mailings Review View This file originated from an Internet location and might be unsafe. Click for more details. Enable Editing Assignment 1 Think of a digital marketing strategy for a decade- old fashion offline cloth store. a)What are the metrics that should be followed for increasing web presence b) To increase sales, is it important for a business to go for digital marketing campaigns? If yes, Why? If no, why not? OR Digital Marketing Certification (free) by Google Garage

Answer 1

Definition of digital marketing

Digital marketing may also be termed as internet marketing which is based on online digital technologies.
It involves components like computer mobile and other digital media platforms for advertisement of products and services.
There is difference between online marketing and digital marketing due to non-bonding factors.
Business takes helps of various digital channels to get connected with existing or prospective customers. Example of digital channels are websites, emails, social media, search engine etc.
Digital marketing provides the business with large number of options and strategies related to the marketing of their products.
so it has become an essential part of marketing strategies in recent past

Google free digital certificate

Now to promote digital marketing Google has taken few initiatives to provide free online marketing courses.

Google has collaborated with Spain government has taken these initiatives to provide free digital marketing training to the marketing professionals which will help them to enhance their skills in the field of digital marketing.

The online digital marketing courses provided by the Google are

1. Fundamental of digital marketing.
2. Online advertising for business promotions.
3. Mobile connectivity with customers
4. Online campaign.
5. Basics of machine learning
6. Basics of code etc.

  
The Google digital garage also offers face to face courses like

1. Digital marketing course for entrepreneurship
2. Employment training
3. Personal branding
4. Workshops for digital strategy etc.

Face to face courses provides a certificate of IAB (international advertisement bureau.)