Question

Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

Answer 1

International and they have dit Varries from la & Companies like Unilever & Mondelez have very High Number of consumer's over world wide that consumers they have different strategies to reach rough different channels. Now, distribution strategies boonscmets les from Country to country based on their Consumer's Preferees & Access. if I take an example tan lets take two countries one is India o other is any country kauting having Very lesses tecnological digital Market than India. Now, if Unilever wants distribute its product in both the countries than firstly it have to study how the Consumers are going me their Product like if I talk about India than it have more to consumer with access to digital Market as India is one of the leading tecnological digital Market in the world so, Unilenes has to offer its Product through online stores, Social Media, e-commerce etc. Now, for that other country having lesser digital Consumers. Unilers will Prefers to access Contos. Customers through Other distribution channels such as Retailss, wholeseller & Physical outlets at different locations etc. So, the whole point is International Companies Changes their distribution channels based on the Preferences & Access of the countries Coursumers.