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identify and discuss arguments that individual product managers may put forward to support their preferred revenue-allocation...

identify and discuss arguments that individual product managers may put forward to support their preferred revenue-allocation method


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Managers typically will argue that their individual product is the prime reason why consumers buy a bundle of products.

Evidence on this argument could come from the sales of the products when sold as individual products. Other pieces of evidence include surveys of users of each product and surveys of people who purchase the bundle of products.

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