what are the advantages and disadvantages of quantitative research ?
Homework Answers
Ans.
Advantages and disadvantages of qualitative research--
Quantitative Advantages
Controlled, objective testing and experimentation ultimately supports or rejects your hypotheses. Each step is standardized to reduce bias when collecting and analyzing data. A big advantage of this approach is that the results are valid, reliable and generalizable to a larger population.
Disadvantages of Quantitative Research
- False focus on numbers. Quantitative research can be limited in its pursuit of concrete, statistical relationships, which can lead to researchers overlooking broader themes and relationships. ...
- Difficulty setting up a research model. ...
- Can be misleading.
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