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if you have a product that your company sells for $20 and you see that your...

if you have a product that your company sells for $20 and you see that your competitor is selling it for $15 with the same quality. your manager now wants to compete and sellyour $20 product for $10 and wants to start before the other company does. what kind of data or information would be needed to determine this?

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Answer #1

The information about the statement of cost is needed here.

There are two kinds of cost of a product – one is variable cost and the other is fixed cost. Price of a product must not be below the average variable cost; this indicates shut-down point. Recovery of fixed cost may not be a great headache, because all costs become variable in the long-run. Therefore, whatever price is offered it must cover atleast the average variable cost.

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