Question

QUESTION 8 is defined as the relationship between the benefits a customer gets from a product or service and the sacrifice necessary to obtain those Customer value Satisfaction percentage benefits. Customer satisfaction Marketing utility Marketing quality QUESTION 9 Fred and Cindy decided to try a new restaurant in their neighborhood. The restaurant had opened to modest reviews so they did not have high expectations, but the location was convenient. Once there they discovered that the food was delicious and the service very friendly. Since the experience exceeded expectations, this led to a high level o customer satisfaction expectation disconfirmation profitability potential benefit realization transaction utility

Answer 1

Answer(8): Customer Value is the correct option

Customer value is the value of hard earned money of customers. Customer's single dollar should be filled with value. When customer spends money on a product or service, he wants to get the same value and benefits from that product/service.

Answer(9): Customer Satisfaction is the correct option.

Customer satisfaction is the customer's evaluation and experience towards a particular product or service. If the product/service meets customer's expectations, customer gets satisfied, that feeling of satisfaction is nothing but the "Customer satisfaction"

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