Question

Which of the following exerts the most influence on a consumer’s buying decisions?

	A.	Social class
	B.	Gender
	C.	Reference groups
	D.	Ethnicity

Opinion leaders are:

	A.	wealthy, highly-educated individuals.
	B.	usually the same individuals for all social classes.
	C.	people who influence others.
	D.	experts on high-involvement goods.

_____ is a process whereby a consumer notices certain stimuli and ignores others.

	A.	Stimulus generalization
	B.	Selective exposure
	C.	Cognitive dissonance
	D.	Selective retention

Answer 1

answer s

1 ] c [ reference groups

factors influencing consumers buying behaviour

i ] internal and physicilogiacal factors ;motivation , learning , benefits ,attitude

iii] social factors ;family reference , role and statue

iii]personal factors ; age gender , occuption ,;

iv] cultural factors ; social class , culture

v ] economical factors

2 ] [c] people who influence others

opinion leader are influence on consumer behaviour opinion leaders are generally people who have the ability to influence others they usually have deeper expertise in a certain area and often looked for help in making consumer decisions

3 [ [b] selective exposure

a process where by a consumers changes or distorts information that conflicts with his or her feeling or beliefs a process where by a consumer remebers only that information that supports personal beliefs in a selective expouse