Question

Which of the following is an example of a promotion strategy that uses postpurchase communication?

Group of answer choices

​A. A chartered accountant firm offering a 20 percent discount to all customers who avail its services in January

​B. A hotel sending an email survey to its guests asking them to rate the quality of service they received

​C. An airline hiring an actor to act in a series of commercials endorsing the airline's services

​D. An insurance company using an umbrella as its logo to convey that its customers are well-protected

Answer 1

Most important aspect in promotional strategy is make public, clients or customers to remember their products or and services. As per given Options, A hotel sending an email survey to its guests asking them to rate the quality of service they received. This is an exapmple of a promotional strategy that uses post purchase commumication. So, Option B is Correct Answer.