Question

What would be reasonably estimated (dollar amount) for an advertising budget for a startup telemedicine firm like Tytocare and/or EKO devices? The target audience would be physicians and their patients in IL, IN, MI, and WI. Physicians would prescribe the device for the patients to pick (purchase) at their pharmacies (like medication). This is based on a $2 million dollar capital investment. This the initial strategy (given).

Answer 1

For the software based route telemedicine it would cost $1500 per patient .

For the hardware based video conferencing it would cost $10000 per patient and increase with the number of remote provider sites yo provide