Question

ASSIGNMENT "In today's fast evolving world, Mauritian Hospitality Groups rested on past laurels and lost out. The shift in client base and requirements is proving to be a lasting phenomenon with both the local and regional operating environment becoming increasingly competitive. If the hotel industry is to remain sustainable in the long-term, it will need to re-engineer its modus operandi and reduce debt and the Government will need to realize that clientele diversification cannot happen without new aerial routes" In light of the above statement, analyse the hotel industry, with a thorough research and analysis of two or more major hotel groups in Mauritius. Indicative Marking Scheme • Introduction (10 Marks) Analysis of the tourism industry (SWOT analysis) (30 Marks) Analysis of two or more hotels: (30 Marks per Hotel Group) Background of hotel activities and structure (5 Marks) Analysis of the company (SWOT analysis) (5 Marks) Performance of the hotel and its management for period 2005-2013 (5 Marks) Analysis of the group's share price performance and explanation thereof (5 Marks) The way forward for the company (5 Marks) Any additional information (5 Marks) Note: 1. If the student has opted to analyse for example 4 hotel groups, 60% of the marks will be divided by four and therefore, the student will have a greater opportunity to earn higher marks. 2. The assignment will be initially marked on 100 and will then be scaled back to 30.

Answer 1

Introduction:

The tourism industry in Mauritius is increasing widely nowadays. Everyone wants to go to Mauritius. Mauritius is a wonderful industry. with the increase in the Tourism Industry, the market of hospitality industry is also increasing. In the last 25 years, it is growing at a very fast pace. The number of hotels is increasing day by day. There has been a lot of change in coastal regions. To maintain this, the workers in the hospitality industry have to be mentally strong to curb the pressure of growth.

SWOT Analysis of the Tourism Industry:

Strength - 1. Corporate Social Responsibility. 2. Good Infrastructure. 3. Good Cultural Engagement. 4. Cheap Stays

Weakness - 1. Mental Pressure on workers. 2. Poor Customer services. 3. Dissatisfaction among customers.

Opportunities - 1. Promoting Tour Packages. 2. Create Niche Tourism Product.

Threats - Indirect Competition from other substitutes.

Analysis of Two hotel groups:

InterContinental Resort Mauritius, Radisson Blu Poste Lafayette Resort & Spa

1. Activities: InterContinental Resort Mauritius - Vava Voom, Turtle Cruise, Maritim diving Centre. Radisson Blu Poste Lafayette Resort & Spa - Golf Courses, Scuba, Off-Road Tours.

2. SWOT Analysis: Radisson Blu Poste Lafayette Resort & Spa: S - Top quality service, Reward for Customers, Wide network. W- High promotion Cost. O - Corporate overseas travel. T - Competitors like Hilton, Intercontinental Resort.

InterContinental Resort Mauritius: S - Skilled labor force, Automation of activities W- Less Investment in Technology, product Demand is not good. O - Lower Shipping Prices, New Technology T - Shortage of skilled workforce, competitors like Radisson group, Low-quality product.

3. Performance: InterContinental Resort Mauritius: Strengthen Loyalty programs, Addition of brands. Radisson Blu Poste Lafayette Resort & Spa: Recorded positive operating performance in last years, Achieving Integrated Digital Platform.