Question

In 2017. Howell & Sons, a small environmental testing firm, performed 11,800 radon tests for $250 each and 16.600 lead tests
NU I U USI 5dies in 2018. ning that prices are held at 2017 levels. Requirements 1. Prepare a 2018 sales budget for Howell &
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Answer #1

1)

Sales Budget
For the Year Ended December 31, 2018
Units sold Unit price Total revenues
Radon tests 12626 $260 $3282760
Lead tests 15106 $230 3474380
Total $6757140

Calculation of Units sold

Radon tests= 11800+7%*11800= 12626 units

Lead tests= 16600-9%*16600= 15106 units

2)

Sales Budget
For the Year Ended December 31, 2018
Units sold Unit price Total revenues
Radon tests 12626 $260 $3282760
Lead tests 15936 $220 3505920
Total $6788680

Calculation of Units sold

Radon tests= 11800+7%*11800= 12626 units

Lead tests= 16600-4%*16600= 15936 units

Howell should lower the price of a lead test in 2018 if the goal is to maximize sales revenue.

Yes, Howell should lower the price of a lead test in 2018 if the company's goal is to maximize sales revenue. As when the company lower the price of lead test in 2018 total revenue is greater than when company does not lower the price of lead test. So, to maximize the sales revenue company should lower the lead price in 2018.

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