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A key concept in marketing is the idea of _______, which is the trade of things...

A key concept in marketing is the idea of _______, which is the trade of things of value between a buyer and a seller so that each is better off after the trade. customer proposition exchange utility customer value segmenting

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Answer: Option-(c): exchange By definition, exchange refers to the trade of things of value between buyer and seller so that each is better off after the trade. In ancient days, it was technically known as barter system when people exchanged things between them for satisfying their needs instead of purchasing things by giving cash for the same.

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