Question

Which of the following is characteristic of companies that embrace a niche market strategy?

	A.	The strategy is often adopted by small companies with limited resources.
	B.	The strategy is employed in a market segment that has low growth potential.
	C.	The strategy is used to position the company as the long-term, low-cost competitor in an industry.
	D.	The company typically removes frills and options from the product or service slated for its niche market

Which statement is true about tweens?

	A.	Tweens are especially influenced by sales reps and word-of-mouth recommendations.
	B.	Most tweens own a mobile phone and almost half of them have smartphones.
	C.	Tweens have little spending money and rely on their parents and relatives to make purchases for them.
	D.	Most tweens prefer and value traditional media over social media, unlike other cohorts.

Answer 1