Question

CELX PROBLEM 1-2. Incremental Analysis [LO 2, 3] Consider the production cost information for Santiagos Salsa in Problem 1-1. The company is currently producing and selling 325,000 jars of salsa annually. The jars sell for $5.00 each. The company is considering lowering the price to $4.60. Suppose this action will increase sales to 375,000 jars. REQUIRED a. What is the incremental cost associated with producing an extra 50,000 jars of salsa? b. What is the incremental revenue associated with the price reduction of $0.40 per jar? c. Should Santiagos lower the price of its salsa?
Santiagos Salsa Production Costs April 2017 25,000 Jars of Salsa Production Ingredient cost (variable) Labor cost (variable) Rent (fixed) Depreciation (fixed) Other (fixed) $20,000 12,000 5,000 6,000 1,000 $44,000 Total
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Answer #1

a. incremental cost for extra 50,000 units.

=> (total variable costs for april ) / number of units for april * 50,000 units.

=>(20,000+12,000) / 25,000 * 50,000

=>$64,000.

b.incremental revenue associated with price reduction:

new revenue ($4.60*375,000) 1,725,000
less:existing revenue ($5.00*325,000) (1,625,000)
incremental revenue 100,000

c.since incremental revenue is higher than incremental cost, price of salsa can be lowered, net benefit will be (100,000-64,000)=>$36,000.

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