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Which should go first, a traditional lab study, followed by an online study, or vice versa?...

Which should go first, a traditional lab study, followed by an online study, or vice versa? Please explain your answer.

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Answer #1

There are arguments from both sides:-

1. lab first then online

(a) Identify and fix first then focus on remaining tasks using large sample size

(b) Generate new ideas and concepts via lab and then validate them via online

(c) Validate preferences observed in lab testing

2. online first then lab:-

(a) Find issues online using metrics then qualitative study of issues is done using lab.

(b) Find user quotes to bring metrics to life

(c) Validate design by gathering metrics - If it tests well then do not bring users to lab.

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