Question

7.Sustainable marketing principle which states that company must considers society's long term interest, consumer wants and company requirements is called___. A.sense of broad marketing B.sense of mission marketing C.sense of vision marketing D.societal marketing

8.Factors that can help in differentiation of services include___. A.delivery and installation B.customer training and consultation C.ordering ease D.all of above

9.Endowment of products or services with power of specific name or logo is considered as___. A.branding B.packaging C.advertising D.valuing

10.Second step in 'customer value analysis' is___. A.assessing quantitative importance B.examining specific segment C.monitoring customer value D.identifying benefits

Answer 1