Question

43. Brandon is an avid bicyclist and is interested in purchasing a new bike that's designed specifically for people who compete in triathlons. Brandon reads product reviews posted in online forums and decides to buy the Kestrel 4000, a carbon fiber bike that's moderately priced at $2500. Which of the following best describes how product reviews assisted Brandon in his purchase decision? a. Make a final purchase decision b. Identify a need c. Search for available options d. Learn about new products 44. Channel conflicts can be defined as conflicts: a. over revenue sharing between manufacturers and their workers. b. among manufacturers, wholesalers, and retailers. c. between customers and marketers regarding data privacy and information security d. between marketers and the government over legal issues. 45. The _component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights. a. economic b. competitive c. social-cultural d. political-legal 46. Amazon boasts a very high when using banner ads placed on CNN.com based upon the percentage of people who are exposed to the advertisement and follow the link to view the advertisement a. click-through rate b. engagement c. conversion rate d. hosting rate 47. You own a carpet, tile, and flooring store. Of the following activities, which one is the best example of selling in your business? a. Purchasing the building next door so you can expand your showroom and warehouse b. Deciding to add a new-to-the-market brand of flooring to your product offering c. Offering customers a 90-days-same-as-cash discount on credit card purchases d. Using a minivan to deliver the flooring and carpeting to customers' homes and offices

Answer 1

43) Here the reviews added Brandon making a final purchase decision as he was already aware about his needs . SO right answer is option a

44) Channel is the medium of distribution from manufacturer to the consumer. So any conflict arising in that is the channel conflict. here option b is the right answer