28.
Investment on Facebook Ads = $15000
Revenue generated from Facebook Ads = $12000
So,
ROI for Facebook Ads = (12000-15000)/15000
ROI for Facebook Ads = -20%
28. You are the marketing manager of Acme Co. You spend $25,000 per month to market...
Avalon, Inc.’s marketing manager believes that if they spend an additional $10,000 in Marketing, they will sell 400 more units. The selling price is $200, variable cost per unit is $145, and total fixed costs are $30,000. If Avalon does this, what is the impact on operating income? A. Increase of $12,000 B. Decrease of $12,000 C.Decrease of $40,000 D. Increase of $40,000 E. Need more information to answer the question.
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Acme Widget Company, based in Oregon, makes widgets for the US market. Each widget sells for $200 at retail (price that customers pay). Acme Widget, however, does not sell widgets directly to consumers. It has dealers who get a 35% dealer commission (off retail customer price of $200) for each widget they sell to end-user for $200. Each widget uses $5.15 of titanium; $26.75 worth of chips...
ACME, Inc. Income Statement Month Ended July 31, 2018 Revenues: Sales 99,000 Expenses: Wages Expense 25,000 Rent Expense 12,000 Gasoline Expense 2,400 Utilities Expense 6,000 Supplies Expense 400 Depreciation Expense-Del Van 3,000 Depreciation Expense-Equip 10,000 Total Expenses 58,800 Net Income 40,200 ACME, Inc. Statement of Retained Earnings Month Ended July 31, 2018 Retained Earnings, July 1, 2012 39,100 Plus: Net Income for July 40,200 Less: Dividends 6,000 Increase in Retained Earnings 34,200 Retained Earnings, July 31, 2012 73,300 ACME, Inc. Balance Sheet July 31, 2018 Assets Liabilities Current Assets: Current Liabilities: Cash 42,000 Accounts Payable 4,000 Accounts Receivable 8,000 Sales Tax Payable 4,500 Inventory 800 Total...
You work for a company in the marketing department. Your manager has tasked you with forecasting sales by month for the next year. You notice that over the past 12 months sales have consistently gone up in a linear fashion, so you decide to run a regression the company's sales history. You find that the regression equation for the data is (sales) = 146.97*(time) + 171.669. In August (time = 8) you see the actual sales quantity was 347.043. The...
You are the media planning manager in a large online firm’s marketing department. The budget for your new product’s upcoming TV ad campaign is $3.5 million and the cost per thousand exposures in the market you are targeting is $12.50. The average exposure frequency is 14. Out of the viewers you reach, 2.8% will go online to search for your product on your website, and out of these 19% will actually buy your product at an average price of $64.75....
Shelhorse Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 190 100 % Variable expenses 76 40 % Contribution margin $ 114 60 % Fixed expenses are $343,000 per month. The company is currently selling 3,800 units per month. Required: The marketing manager believes that a $12,000 increase in the monthly advertising budget would result in a 120 unit increase in monthly sales. What should be the overall...
questions: financial and non-financial benefits and
recommendations for the attached case!
The Case You are the General Manager of an upscale casual brewery/restaurant year in sal and have a modest number of followers. You respond to most of the negative Advisor, Open Table, Yelp and others within a week or so and respond to a small percentag the mostly favorable reviews. . You do $3 million per les. You have been maintaining your social media presence with a Facebook account...
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