In order to analyse the contribution by each product into the total profits, we need to first compute variable costs and contribution margin for each product.
Table 1: Calculation of Contribution per unit of each product, and Total Fixed Cost
| Product | P | Q | R | S |
| Sales (in $) | 10,000 | 18,000 | 12,600 | 22,000 |
| Sales (in units) | 1,000 | 1,200 | 1,800 | 2,000 |
| Selling price per unit | 10 | 15 | 7 | 11 |
| Variable cost per unit (Variable COGS + Variable OpEx) ...(given) | 3.67 | 4.25 | 7.50 | 7.20 |
| Contribution per unit (Selling Price- Variable Cost) | 6.33 | 10.75 | (0.50) | 3.80 |
| Total Contribution (Contribution per unit * Sales (in units) | 6,330 | 12,900 | (900) | 7,600 |
| Profit before interest and tax (PBIT) ... (given) | 3,260 | 7,968 | (4,194) | (720) |
| Fixed Cost (Total Contribution - PBIT) | 3,070 | 4,932 | 3,294 | 8,320 |
(1) Effect on Profit if R is discontinued
If R gets discontinued, the fixed cost allocated to R would continue to be incurred as it is not expected to fluctuate given any change (as provided in the question). Therefore, on discontinuation of R, the company would save the loss (i.e., the excess of variable cost over sales) being incurred. Hence, discontinuation of R would result in an increase of $900 in the Profit.
(2) Effect on Profit if R is discontinued and consequent decrease by 200 units in sales of Q
In this case, loss of sales of 200 units of Q would result into loss of contribution (or profit, as the fixed cost would remain same) of $760 (that is, $3.80 per unit for 200 units). However, as computed in (1) above, discontinuation of R would result in an increase of $900 in the profit. Hence, in the given case, the total impact on profit would be an increase of $140.
(3) If price of R = $8 and Sales quantity of R = 1500 units
In this case, the contribution per unit of product R would increase to $0.50 per unit (i.e., $8 - $7.50). Therefore, the total contribution by R would be $0.50 per unit for 1500 units, that is, $750. Hence, keeping other things constant, this would result in an increase in the profit by $1,650 (i.e., $750 - ($900)).
(4) If R is discontinued and T is introduced
Increase in the profit due to discontinuation of R = $900 (as computed in (1)).
Change in profit due to introduction of T:
| Particulars | Amount |
| Selling price per unit | 9.50 |
| Variable Cost per unit | 8.05 |
| Contribution per unit (Selling price - variable cost) | 1.45 |
| Sales (units) | 1,600 |
| Contribution (in $) | 2,320 |
|
Additional Fixed Cost (existing facilities to be used) |
- |
| Incremental Profit due to introduction of T (Contribution - Additional Fixed Cost) | 2,320 |
Therefore, in the given case, there would be an increase in the profit by ($900 + $ 2,320, i.e.,) $3,220.
(5) Effect on Profit on change in sales quantities and prices of P and S
Calculation of Profit from Sales of P and S based on the given scenario
| Particulars | P | S |
| Selling price per unit | 12 | 10.50 |
| Variable Cost per unit (from above) | 3.67 | 7.20 |
| Contribution per unit (Selling price - Contribution) | 8.33 | 3.30 |
| Sales (in units) | 500 | 2,500 |
| Total Contribution (Contribution per unit * Sales quantity) | 4,165 | 8,250 |
| Fixed Cost (fixed cost would remain same, as existing facilities to be used) | 3,070 | 8,320 |
| Profit before interest and tax (Total Contribution - Fixed Cost) | 1,095 | (70) |
| Existing profit before interest and tax | 3,260 | (720) |
| Change in profit before interest and tax | (2,165) | 650 |
Therefore, If P and S would be produced as per the given scenario, the Profit would reduce by $1,515 (i.e., -2,165 + 650).
(6) Increase in production of P by second shift working
Computation of Incremental profit on production and sale of the additional 1,000 units
| Particulars | Amount |
| Existing Contribution per unit of P | 6.33 |
| Increase in variable cost of goods sold per unit due to high wages (3.50-2.50) | 1.00 |
| Revised Contribution per unit for additional 1,000 units | 5.33 |
| Therefore, profit on sale of additional 1,000 units ($5.33*1,000) (since no additional fixed cost will have to be incurred) | 5,330 |
Production of P in the second shift, as given, will result in incremental profit of $5,330.
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