Question

What are the main characteristics of born global firms? Evaluate the drivers of globalization that have allowed born global firms such as Instagram to internationalize at or near their founding. And, what advantages do you think a young company can gain by entering international markets soon after its founding?

Please update us with 2 references

Answer 1

Born global firms have an international appeal and targets most extensive set of customers and is driven by fast moving advantage in terms of flexibility with regards to consumer preferences and behaviour.

The biggest drivers of firms like Instagram is the appeal in terms of content management for mass consumers and low cost high returns digital marketing for businesses.

This attracts huge userbase with variety of content available at fastest speeds and depth and breadth of regional content .

Young companies enjoy benefits of targeting the youth who are tech savvy and are early adopters of new age social media which increases their satisfaction quotuent and at same time provides best in class customer experience .

For example, Snapchat and Pinterest has seen highest number of users in youth segment and fastest growth in terms of content generation and user conversion rates because of its unique advertising model and dynamic contents generation which appeals the youth.