Question

Holiday Inn decided to use a customer opinion questionnaire to obtain performance data about dining services at its 3463 hotels around the world during the month of January 2012. Two hundred customers at each hotel were asked to rate six factors (Welcome, Service, Food, Menu Appeal, Atmosphere, and Overall Experience). Data were recorded for each factor using the values of 1 for Fair, 2 for Average, 3 for Good, and 4 for Excellent.

1. What is the population of interest in this study?

2. What is an example of an element in this study?

3. What is an example of an observation in this study?

Answer 1

1. The population of intreast in this study are the 200 customers at each hotel who gave the rating to the 3463 hotels around the world. They are the first priority because they are the one who should be served on payment and they must be satisfied.

2. Example of elements are those which are rated by the customers based on their level of satisfaction,such as service food,menu,atmosphere,welcome,overall experience etc....

3. Example of observation can be given as the rating given by the customers for the elements to which they are rating by their observatuon. For example if we are too much satisfied with food we will rate it 4 which is excellent If we are not satisfied with the service we will rate it as 1 which is the least in the rating list This rating can be done by only observing elements of study.