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When a researcher evaluates the probability of an event by looking at how representative the sample...

When a researcher evaluates the probability of an event by looking at how representative the sample is of the population of interest instead of the entire population, he is using

a. an elimination heuristic (wrong answer)

b. a recognition heuristic

c. a representative heuristic

d. an availability heuristic

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Answer #1

The right answer is C i.e. a representative heuristic. Representative heuristic helps in choosing the sample that has similar characteristics as that of population.

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