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describe stakeholders orentation at REI

describe stakeholders orentation at REI
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Describe stakeholder orientation at REI.

Stakeholder orientation for REI is focused on customers’ satisfaction and targeting those that share the same values. Not only they provide an excellent customer satisfaction, REI also seeks feedback from their customers usingstore/internet kiosks, social media and programs supporting the community. The company’s strategy is to keep closer to their customers as it was on their foundation and by showing a genuine interest on nature and the friendly engagewith the environment. At the end, the company will not have a problem relating to their customers, by providing a 100% satisfaction guarantee will ensure support from customers and by sharing the same values it guarantees customer loyalty. I think it is a win-win formula.

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